The Home Grown AI Playbook
Free playbook, for real estate agents

The Unfair Advantage

The Home Grown AI Playbook

50 field-tested Claude prompts for listings, lead gen, content, and contract-to-close, pulled straight from the systems a real Charlotte team runs every day. Not theory. Not a course. The actual playbook.

No phone number. No call from a recruiter. First name and email, the PDF lands in your inbox, and you get every future update free.

That did not go through. Check the email and try again.

It's on the way.

Check your inbox for the download link, or grab it right now.

Download the playbook
77 pages, fully typeset Written by a team doing this every day Zero upsells inside Free updates when new prompts ship
What's inside

Eight sections. Fifty prompts. Copy, paste, close.

Every prompt is written the way we actually use it, with the setup, the fill-ins, and the follow-up that makes the output usable on the first pass. Start anywhere.

1Train it to sound like youVoice training, so nothing reads like AI wrote it5 prompts
2Listings that moveDescriptions, feature sheets, launch campaigns8 prompts
3Content without the grindA month of posts from one open house7 prompts
4Lead gen that convertsFollow-up, farming, and first-touch scripts7 prompts
5Client experienceUpdates and touchpoints clients screenshot7 prompts
6Contract to closeDeadlines, summaries, and party wrangling6 prompts
7Your database, workingReconnect campaigns that don't feel like campaigns5 prompts
8Run your dayPlanning, prioritizing, and protecting your time5 prompts
Straight from the book

What a page looks like

No filler chapters, no AI philosophy. A prompt, why it works, and exactly what to swap in.

Section 2 · Listings that move

The listing description that doesn't sound like AI

Buyers scroll past adjectives. This prompt forces specifics: the thing you noticed standing in the kitchen, not "stunning" anything.

You are writing an MLS description for [ADDRESS]. Before you write a single word, ask me 5 questions about details only someone who has stood inside this house would know. Then write 3 versions: one led by the best answer I gave you, one led by the neighborhood, one led by the lifestyle...
The Unfair AdvantagePrompt 2.1
Inside HGPG

Prompts are step one. We also show you our stack.

Between sections you get a look inside the systems our team runs on top of these prompts, the part of the advantage a PDF can't hand you, shown anyway.

Spread

The Transaction Manager

Every deal, deadline, and client update running itself. You'll see a real client's tracker, exactly as they see it.

Spread

Hailey, our AI caller

The assistant that works our lead database while the team is at showings. The numbers are in the book.

Spread

The Watchman

An AI that reads our whole operation every morning and texts us what actually needs attention.

The catch

There isn't one.

Actually free. No tripwire offer on the next page, no upsell in chapter three.

No phone field. You get enough calls. First name and email is the whole gate.

Free updates. When we add prompts, the new edition goes to everyone on the list.

Get the playbook

Your next listing description is 90 seconds away.

Download the PDF, open prompt 1.1, and train it on your voice before your coffee's done.

Instant delivery. The email has your download link, and you can grab it right here the second you submit.

That did not go through. Check the email and try again.

It's on the way.

Check your inbox for the download link, or grab it right now.

Download the playbook